Before the Easter holidays, Katie, Simon and myself had a meeting with Helen to talk about the graphics, we had an example which was completely different to our original logo and Helen was shocked as to why we had changed it. I thought it had to change and couldn't be the same as we pitched because then Simon would have nothing to work on. Helen explained that it had to develop but not change completely. Katie and myself were fine with this as we liked the original logo and would be very happy to keep it in the show. After this meeting, we worked with Simon to develop the original logo while keeping features from the original pitch.
During the Easter holidays, Katie and I finalised the graphics with Simon, these included the logo for the show, the captions for the presenters and guests, and the stings. Katie and I liked the idea of having an orange logo, as its a light, summery colour which suited our show being about Spring / Summer. Orange is also different to the typical red and blue chat show logos that are out there.
After the graphics meeting with Helen, below are the examples Simon fed back to Katie and I. We weren't sure if we wanted straight lines or the blob for the background - or even if we want a background at all. We asked Simon to keep with the orange theme and he gave us some more examples based on the orange tone.
|Logo examples from Simon|
I felt that the background should be a lighter colour than the words, like the purple and yellow logo (above), and that the words should be the orange colour. Simon next gave us examples of the colours in reverse, and after a few tweaks about font size and colours, we finalised this as the shows logo:
Once this logo was complete, it was put on the end of the title sequence and trailer, however it didn't look right. We realised it was the blob around the words - it looked slightly cartoon-like. I asked Simon to remove the blob and we'd have a look at it like that:
This was a lot better and we were very happy with this as we were able to incorporate the original logo into the final one, with the same font and we were able to have the orange colour we liked. Having just the logo with no background as the main logo means we can add a light background if we want one, e.g. if the logo on the plasma on set doesn't look right with a white background, we can always add an off-white background over the whole screen.
Captions (lower thirds):
The lower thirds keep our orange tone throughout the VTs and the whole show so the style flows well. We have a double name caption for Alfie and Adeline because it's too much to bring up two names as they say them quite fast, to combat this Simon made the one lower third to say both their names. Everyone else has a lower third to themselves.
I am very happy with these lower thirds as they keep the orange tone, and they look professional. They did originally move out from the side of the screen, however, the graphics computer is very slow and the movement of the lower third wasn't smooth and therefore didn't look professional - we agreed to keep the lower thirds static and Alex would mix them in on the mixing desk instead. This made the captions look quite simple but they looked better than the rough movements.
This sting is for the Fashion Fail segment, all our stings follow the same structure and I am happy with them. Originally we liked the idea of the words 'flashing' in time with the music but Simon said he tried this and it was too difficult so we stuck with the words appearing up and back down again. I think this is a good substitute and think the font and colour of the stings flow with the tone and style of the show well.
The promo team have been working on the trailer, title sequence, poster and the website.
This is the final trailer. I was told the plans for the trailer and was happy with what they organised - I really liked the idea of it, where they steal Adeline's outfit for the show. The trailer is entertaining and should interest people to want to watch the show.
Feedback from the rough cut mainly consisted of colour correcting, once this was done the video was ready to be put out to the public.
I really like the title sequence, I love the idea, the music and the way the presenters act throughout the video. Again, I was told the plans for the title sequence earlier in the pre-production stage and I liked the idea. I love how in the trailer we see Adeline's outfit being stolen and then in the title sequence we see them steal Alfie's outfit, and then the next we see them is on the set in both outfits. I think it fits well with the tone and style of the show and I am very happy with it. I also love the end shot where they walk through the studio and are opening the doors to be on set. Initial feedback mainly consisted of cutting the shots a bit quicker, especially as it cuts to the lift to keep the action and humour. Once they took on board this feedback the title sequence was perfect.
The final poster:
|Poster for Steal the Style|
The first poster promo sent over wasn't far off the final one. It had a placeholder logo, so we sent over the final one to be placed on the poster. They originally placed it in a slanted position, however, I thought it looked out of place, so I fed this back to them and they straightened it.
I was very happy with the poster. I like the colour and style of it and all the information thats on it - the date, time, location etc. Once the logo was finalised, I let promo know and they added it to the top of the poster. I love the way the photo on the poster has been shot, the dark background really highlights the presenters and keeps the focus on them, it really shows their clothes well, e.g. with Adeline's top, the flowers really stand out on the clothing which is important for a fashion show.
Gavin came up with the idea of getting the poster printed professionally and getting all of us to sign it as a gift to each presenter to say thank you for their work for the show, and Katie and I will give them to Adeline and Alfie at the end of the show - I really like this idea and I'm very happy to participate. I feel honoured to be able to give them the present at the end of the show. If I feel confident enough at the end of the show, I'll thank everyone who helped make the show, and I will thank all the contributors for coming on the show.
Katie P was in charge of the website, this should include what Steal the Style is about, selling tickets and promoting our fashion trends which will be included on the show. The final website showcases these all very well and I am very happy with it.
Katie P showed us the website with a pink banner at the top, the pink clashed slightly with the orange logo and it made the website look very feminine. So together we went through a few colours before finding the red which suited the show and logo better. The colour scheme is more suited for both men and women now, and I am very happy with the website for our show.
The website includes information on our segments, such as the dad trainers and fashion fails segments. This is good advertising for the show, so people at home can see what sort of things Steal the Style talk about and hopefully if they're interested they can go to the Tickets page and order a ticket.
The website also has a Gallery page where it showcases our fashion trends, again these are good advertising for the fashion trends we will be talking about to hopefully get people interested in the show.
The Facebook is everything we wanted it to be, it showcases the show well and features our opening titles so hopefully people visiting the page will become interested in the show from the video.
The Instagram page shows the type of fashion we are promoting on the show, and the social media operator posted very often for the public to see. The also built up the show a few days before to get the public excited.
The Twitter, similarly to the Facebook page, showcases the show well. With the aim of getting people interesting in watching it, the social media operator uploaded the trailer and kept updating the public about the show.
Overall, I am very happy with all the promo work, they're all better than what I could have done on my own, I'm really happy with the work produced for the show.
One thing that I had to make sure was correct was that they kept the logo the same throughout the promo and social media work to advertise the tone of our show. I also love the background in the social media pages with the white brick wall as this is similar to what we pitched to the set design, which again allows the style of the show to be consistent throughout every aspect of the build up to it.